Бизнес информация, пазарни позиции, продажби

Дискусия за всички и всичко свързано с gaming :)
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vvarp
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Мнение vvarpпреди 6 години

Къде е маркетинга в това, че GTA3 излезе за PS2?
RRSunknown написа:Статистиката показва друго - и миналото поколение и сега най-продаваните игри са мултиплатформени - тогава беше GTA сега e Call of Duty.
Ами освен да си свериш "статистиката" с полуфабрикатите на Nintendo.

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Мнение RRSunknownпреди 6 години

:shock:
:blue:

GTA III unexpectedly emerged as a smash hit at its initial US$49.95 price and became the #1 selling video game of 2001 in the United States. Later discounted to $19.95 as part of Sony's "Greatest Hits" program, it continued to sell well and went on to become the second best-selling video game of 2002
Болда е пазарната стратегия предприета от Sony за запазване темпа на продажбите така че веднъж като се завърти машинката да се говори постоянно за GTA ако може с думата PS2 в едно изречение.


Колкото и да се напъвате да се заядете факта е че ЕКСЛУЗИВНОСТ и GTA не са едно и също.

Излишно е да коментирам повече - каквото съм казал съм казал, който е съгласен -съгласен е, останалите да продължават да си вярват че екслузивите са най-важните и SEGA само затова са фалирали.
Последна промяна от RRSunknown на 02 юли 2012, 21:21, променено общо 1 път.

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vvarp
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Мнение vvarpпреди 6 години

Чети си общообразoвателни материали из нета колкото искаш, ама няма нужда да ни ангажираш с първолашки анализи (от рода на GTA vs Final Fantasy).
Да не говорим що за загуба на време е целият спор за семантичните тънкости на екслузивността :smh:
Последна промяна от vvarp на 02 юли 2012, 21:43, променено общо 1 път.

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Мнение RRSunknownпреди 6 години

Излишно е да коментирам повече - каквото съм казал съм казал, който е съгласен -съгласен е, останалите да продължават да си вярват че екслузивите са най-важните и SEGA само затова са фалирали.

Не смятам че правя "първолашки анализи" когато 90% от нещата които съм предвиждал са се сбъдвали.

Ваша си работата си вярвате в каквото си искате и да отричате математиката - това и без това не променя реалния свят.

Мисля че това е удобен момент да си взема една профилактична почивчица от една седмица от форума.
лека вечер.

log out.

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Re: Продажби, пазарни позиции, бизнес информация

Мнение Jim Raynorпреди 6 години

RRSunknown написа:Излишно е да коментирам повече - каквото съм казал съм казал, който е съгласен -съгласен е, останалите да продължават да си вярват че екслузивите са най-важните и SEGA само затова са фалирали.
Тук ми загуби симпатиите. Едно е да кажеш "това е моето мнение", друго е "моето мнение е факт, пък вие като не ми правите метан, ме хванете за ташаците".

Аргументите са си аргументи, но ако не си с образование, опит или близък в индустрията, няма нужда да се напъваш чак толкова. Не са съгласни с теб хората, нямаме вселенски арбитър да реши спора, затова всеки с мнението си и караме нататък.

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Мнение vvarpпреди 6 години

Точно за провала на Dreamcast смятам, че всички сме на едно мнение - причините с лопата да ги ринеш. Тъй че целият спор е за спорта и едва ли има "несъгласни".

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Re: Продажби, пазарни позиции, бизнес информация

Мнение cainпреди 6 години

Създаването на пазар е част от маркетинга, не се излагай.
Закупуването ексклузивни права на дадена игра за дадена конзола, за даден период от време с цел
осигуряване на пазарен сегмент за дадената конзола чрез дадената игра. Изобщо супер елементарни понятия
не знам изобщо аз ли пропускам нещо или спорите за глупости.
PC mustard race

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Re: Продажби, пазарни позиции, бизнес информация

Мнение samfisher5преди 6 години

RRSunknown написа::shock:
:blue:

GTA III unexpectedly emerged as a smash hit at its initial US$49.95 price and became the #1 selling video game of 2001 in the United States. Later discounted to $19.95 as part of Sony's "Greatest Hits" program, it continued to sell well and went on to become the second best-selling video game of 2002

И през цялото това време играта не помириса ХВОХ , че даже и Вайс Сити излезе в края на 2002 ( пак само за ПС2). Хаха , Рсс ме убива с логиката си . :lol:

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Мнение vvarpпреди 6 години

cain, поддържането на даден пазар е маркетинг, създаването и разработването е корпоративна стратегия.

Иначе, в конкретния случай с GTA3 не е като Take-Two да имаха избор що се отнася до платформата. И в нито един момент не я цаниха за екслузивна, винаги се говореше за PC и Xbox версии.
Сигурно е имало споразумения между Take-Two и Sony (които разбира се, не могат да се сравняват с тези между Capcom и Nintendo или Square и Sony). Но най-голямата причината за закъснението на PC версията бяха ограничените development ресурси на Rockstar и високия приоритет, който Take-Two отдаваха на конзолния пазар. Xbox изданието нямаше как да не се забави, докато се натрупа потребителска база.

А че това са глупости, няма две мнения по въпроса.

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Мнение vvarpпреди 6 години

http://www.ft.com/cms/s/0/6190edbe-348a ... z2CwmHMmWs
Sony and Panasonic given junk ratings
Fitch has cut the credit ratings of Sony and Panasonic to junk, saying that the recovery of both companies rests on aggressive and far-reaching restructuring.

On Thursday the credit rating agency docked Sony three notches to BB-, from BBB-, and Panasonic two notches to BB, from BBB-. Fitch justified the cuts – which made it the first major agency to strip either company of investment-grade ratings – by citing a long list of challenges, including loss of technology leadership in key products and the strong yen.
[...]
The downgrades come as both giants of the Japanese consumer electronics sector, with almost 500,000 employees between them, are suffering from falling competitiveness in televisions and other cornerstone products. Last month Panasonic warned it was on course for its second $10bn net loss in two years for the year to March 2013, while Sony posted its seventh consecutive quarterly net loss in the three months to September.
Fitch noted that both companies had solid buffers of cash, and also had profitable, cash-generating units such as Panasonic’s domestic appliance business and Sony’s image-sensing division. If executives can take an axe to the problem areas such as TVs for Sony and personal computers for Panasonic, then the rapid downgrades need not necessarily lead to more, said Mr Jamieson.

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Мнение BardoSoreпреди 6 години

Кой може да извади пари за такива големи марки?

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Мнение vvarpпреди 6 години

THQ заминават при финансовите акули:
Clearlake Offers to Acquire THQ’s Assets Via Section 363 under Chapter 11;
Company Obtains Commitment for Interim Financing to Fund Operations Without Interruption



AGOURA HILLS, Calif.--(BUSINESS WIRE)--Dec. 19, 2012-- THQ Inc. (NASDAQ: THQI), a leading worldwide developer and publisher of interactive entertainment software, today announced that it entered into an Asset Purchase Agreement with a “stalking horse bidder,” affiliates of Clearlake Capital Group, L.P., to acquire substantially all of the assets of THQ’s operating business, including THQ’s four owned studios and games in development. The sale will allow THQ to shed certain legacy obligations and emerge with the strong financial backing of a new owner with substantial experience in software and technology.

To facilitate the sale, THQ and its domestic business units have filed voluntary petitions under Chapter 11 of the U.S. Bankruptcy Court for the District of Delaware. The company’s foreign operations, including Canada, are not included in the filings. The company has obtained commitments from Wells Fargo and Clearlake for debtor-in possession (DIP) financing of approximately $37.5 million, subject to Court approval.

THQ will continue operating its business without interruption during the sale period, subject to Court approval of THQ’s first-day motions. All of the company’s studios remain open, and all development teams continue. The company remains confident in its existing pipeline of games. THQ maintains relationships with some of the top independent development studios around the globe. As part of the sale, the company is seeking approval to assume the contracts of these studios, and Clearlake will assume these contracts.

“The sale and filing are necessary next steps to complete THQ’s transformation and position the company for the future, as we remain confident in our existing pipeline of games, the strength of our studios and THQ’s deep bench of talent,” said Brian Farrell, Chairman and CEO of THQ. “We are grateful to our outstanding team of employees, partners and suppliers who have worked with us through this transition. We are pleased to have attracted a strong financial partner for our business, and we hope to complete the sale swiftly to make the process as seamless as possible.”

According to Jason Rubin, who joined THQ as President last May, “We have incredible, creative talent here at THQ. We look forward to partnering with experienced investors for a new start as we will continue to use our intellectual property assets to develop high-quality core games, create new franchise titles, and drive demand through both traditional and digital channels.”

Clearlake has agreed to serve as the “stalking horse bidder” for a Section 363 sale process, which allows other interested parties to come forward with competing bids. Aggregate consideration offered by Clearlake for the purchase totals approximately $60 million, including a new $10 million note for the benefit of the company's creditors. The company is asking the Court for a schedule to complete the sale process in about 30 days.

Consumers and retailers should see no changes while the company completes a sale. The new financing will support business operations throughout the period. THQ does not intend to reduce its workforce as a result of the filing, and employees will continue to work their usual schedules and receive normal compensation and benefits, pending customary Court approval.

As is the case after a Chapter 11 filing, THQ expects to receive notice from NASDAQ informing the company that its shares will be delisted from the exchange within nine calendar days of notification.

THQ is being advised by Centerview Partners LLC and FTI Consulting as its financial advisors and Gibson, Dunn & Crutcher as legal counsel. Clearlake is being advised by DLA Piper as legal counsel.

For additional information about THQ, please visit http://www.thq.com. For information regarding the Chapter 11 case, please visit http://www.kccllc.net/thq.
От тук насетне има две възможни развития и едва ли ще се мине без кастрене на проекти и студия:
1 - ако новият собственик съумее да ги вкара в правият, печеливш път - ще ги продаде нацяло,
2 - иначе, ще падне голяма разфасовка на активи.

Като второто е много вероятно, имайки предвид цялостното дередже на отрасъла и ескалиращите разходи покрай next gen-а.


Иначе, покрай ch. 11, THQ са се принудили да дадат инфо за всичко, което раработват в момента:
Изображение
1666 е на създателя на Sands of Time и Assassin's Creed.

Изображение



EDIT:
epedos написа:Колко милиона са назад, малко над 100ли?
Много над 100:
http://finance.yahoo.com/q/bs?s=THQIQ

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Мнение epedosпреди 6 години

Колко милиона са назад, малко над 100ли?
PS4 "who knows when" Crew

"‎И по случайност девет от десет българи слушат поп-фолк, брато,
а от нас няма по-прост пост-соц народ..."

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Мнение vvarpпреди 5 години

Стигна се до разфасовка, както се и очакваше,
Tim Lewinson ‏@VancouverTim
@THQ auction is over. Clearlake is out. Assets broken up to individual bidders.
В последно време, WB games се канеха да налапат някое студио, Ubi - франчайзи, а EA - спортни такива.
Така или иначе, скоро ще се разбере кой с какво се е сдобил.

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Мнение BardoSoreпреди 5 години

Аз си искам следващите Space Marine и Darksiders, а и да си излезе новото Metro.

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Мнение vvarpпреди 5 години

To All THQ Employees:
We now have the answers we've been seeking through our financial restructuring and Chapter 11 case. While much will be written, here are the facts of the bids and auction that occurred:
Yesterday morning, we received a competing bid for the operating business, along with Clearlake's offer, and numerous offers for separate assets. During an auction process that lasted over 22 hours, the final conclusion was that the separate-asset bids would net more than a single buyer for the majority of the company.

Shortly, we will, present the results to the U.S. Bankruptcy Court, which must concur with our assessment.

The proposed sales of multiple assets is as follows :
Sega agreed to purchase Relic
Koch Media agreed to purchase Volition and Metro
Crytek agreed to purchase Homefront
Take 2 agreed purchase Evolve and
Ubisoft agreed to purchase Montreal and South Park

We expect these sales to close this week.

Some assets, including our publishing businesses and Vigil, along with some other intellectual properties are not included in the sale agreements. They will remain part of the Chapter 11 case. We will make every effort to find appropriate buyers, if possible.

What this means for employees

We expect that most employees of the entities included in the sale will be offered employment by the new owners. However, we cannot say what these owners may intend, and there will likely be some positions that will not be needed under the new ownership. You should receive notice this week or early next week if the new owners intend to extend employment to you. Please note that the terms of your new employment, including pay and benefits, may be different from the current terms of your employment with THQ.

If you are an employee of an entity that is not included in the sale, we regret that your position will end. A small number of our headquarters staff will continue to be employed by THQ beyond January 25 to assist with the transition. THQ has sufficient resources to pay these employees for work going forward, and we will be contacting these employees immediately to ensure their continued employment during this transition period. We are requesting the ability to offer certain severance pay to minimize disruption for employees of non-included entities as they determine the next steps in their careers.

We know you will have many questions about this news. We'll be meeting tomorrow when we return to talk through this announcement and to answer any questions you have. You will receive a benefits fact sheet and FAQs with answers to some questions that may be on your mind. Please review these materials closely.

A personal note

The work that you all have done as part of the THQ family is imaginative, creative, artistic and highly valued by our loyal gamers. We are proud of what we have accomplished despite today's outcome.

It has been our privilege to work alongside the entire THQ team. While the company will cease to exist, we are heartened that the majority of our studios and games will continue under new ownership. We were hoping that the entire company would remain intact, but we expect to hear good news from each of the separate entities that will be operating as part of new organizations.

For those THQ employees who are part of entities that are not included in the sale, we are confident that the talent you have displayed as part of THQ will be recognized as you take the next steps in your career.

Thank you all for your dedication and for sharing your talent with the THQ team. We wish you the best of luck and hope you will keep in touch.

Sincerely,

Brian Farrell
Chief Executive Officer

Jason Rubin
President
За без пари това:
Relic Entertainment
Makers of Company of Heroes
Winning bidder: Sega, $26.6 million.
Runner-up: Zenimax Media, $26.3 million.

THQ Montreal
Makers of 1666 and Underdog, titles under development.
Winning bidder: Ubisoft, $2.5 million. No runner-up.

Evolve
(title in development at Turtle Rock Studios)
Winning bidder: Take-Two Interactive, $10.894 million.
Runner-up: Turtle Rock Studios, $250,000.

Volition, Inc.
Maker of Saints Row
Winning bidder: Koch Media, $22,312,925.
Runner-up: Ubisoft, $5.4 million.

Homefront
Released 2011; due for a sequel.
Winning bidder: Crytek. $544,218.
No runner-up.ш

Metro
Series; due for the sequel Metro: Last Light.
Winning Bidder: Koch Media, $5,877,551
Runner-up: Ubisoft: $5.175 million.

South Park
License; South Park: The Stick of Truth is due for release March 5.
Winning bidder: Ubisoft, $3.2 million. No runner-up
Жалко за Vigil - най-много да ги закрият, щото никой не ги ще.
Искрено съчувствам на THQ Montreal и по специално на П. Дезиле (Sands of Time, Assassin's Creed). Ubi's boss has just made him his bitch.

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Мнение epedosпреди 5 години

Уау, че те са продали Монреалското си студио за по-малко пари, отколкото направиха с humble бъндъла си. :lol:

http://montreal.ubisoft.com/en/ubisoft- ... q-montreal
This acquisition has no material impact on Ubisoft’s current fiscal year (2012/13).
:lol: :lol: :lol:

Жалко за Vigil, наистина. Кви ли пари са искали за тях?
PS4 "who knows when" Crew

"‎И по случайност девет от десет българи слушат поп-фолк, брато,
а от нас няма по-прост пост-соц народ..."

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Мнение epedosпреди 5 години

PS4 "who knows when" Crew

"‎И по случайност девет от десет българи слушат поп-фолк, брато,
а от нас няма по-прост пост-соц народ..."

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Re: Продажби, пазарни позиции, бизнес информация

Мнение Jim Raynorпреди 5 години

Platinum - third person action монополисти.

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Мнение vvarpпреди 5 години

My name is Ben Cureton, and I was the Lead Combat Designer at Vigil Games. I'm sitting at my desk among... what appears to be a warzone. The walls look bare. It's quiet.

The seats are empty.

We've all been on edge for the past couple months... and more so, the last couple weeks. I mean, I'm sure you can imagine what it's like to wonder if you will have a job tomorrow. Most of us here joked about it just to keep the mood light, but we all knew what could happen. Now I look around and I realize... it did happen.

Am I sad? Well yea. I've been in this industry for 20 years. Seriously. Two decades. I've been laid off more than once. It sucks every time. But am I sad I don't have a job? Not really... I'm sure I'll get another one eventually. I'm sad because it won't be THIS job. It won't be at Vigil. That's why I'm sad. The people I waged war with are no longer together. The people that I bled with, vented with, argued with (often times LOUDLY), and kicked back with... these people will never be together again in the same combination.

Not that it was perfect. But what is perfect? Did I like coming to work? Yes. Was I proud of the work that I did? Yes. More importantly, was I proud of the work that WE did? Absolutely. I knew, without a shadow of the doubt, that the project we were working on (Codenamed: Crawler) was going to blow people away. In fact, it DID blow people away. We did, in TWO months, what many companies haven't done in a year. The pride of knowing that no one was doing anything like us was so satisfying, it kept us coming to work and giving 100% every single day, even through the dark times.

... so maybe you can imagine what it feels like when you read the list of who bought what only to discover your name is not on the list. Why? Did we do something wrong? Were we not good enough? Were we not worth 'anything?' Imagine that.

Vigil was filled with people that I would put up against the best in the industry. People that made my work better, people that made me a better designer, and people that made me a better person. And now they are gone.

Their seats are empty.

It's OK, though. I guess this post makes it sound a bit melodramatic. Seriously... if you work in the video game industry you have to be resilient. Doing what you love often comes with a price - anyone who has been around for a while can tell you that. Today, that price has been paid. That being said, I'd still never dissuade anyone from following their dreams if their dream is to make video games. While it's not as romantic as it sounds, it's sure a hell of a lot of fun.

So don't cry for the people at Vigil. We made games for game players. I have no Horror stories from working here... only Honor stories. Through both praise and critiques alike, our goal was always to make a product as if we, ourselves, were the end-user. We may have gotten pushed and pulled in certain directions by forces out of our control, we were always in it to make games for game players. And that's what we did.

I can only hope that those spared from the other companies remain employed long into the future. There is not much worse than false hope, and these people deserve to continue making great games. You may not know their names, but they exist, and they bleed, sweat, and cry for your entertainment. I mean that honestly, with no negativity. They do it... no, WE do it... because we want you to have a good time.

In closing, I can only say thank you to the fans of Vigil games. Your support means more than you can imagine. Your feedback (both positive and negative) gave us long-lasting insight that we will all take with us, wherever we may go. You are the reason we made Darksiders 1 &2... and you are the reason we will continue to make games.

And with that... my seat is empty.


Ben Cureton
Lead Combat Designer
Vigil Games


P.S. This is no place for a horse.
:(

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